Monday, February 4, 2008

Super Bowl Ad Rankings

I decided to browse the internet for the reactions to "Bob's House", which aired during the pre-game event yesterday. I came across this article. Just take a look and I think you will be pleased to see how it turned out.
Entertainment Score Rankings

Ads ranked based on their ability to entertain viewers. The top entertaining ads starting with best were: IRONMAN, Pepsi (Bob's House), Pepsi (Justin Timberlake), Bud Light (Wine and Cheese), Diet Pepsi Max, Budweiser (Team), Bud Light (Breathe Fire), Victoria's Secret, Audi (Godfather), and Doritos (Mouse Trap). The worst entertaining ads starting were: Sales Genie (Panda), Sales Genie (Plane), CareerBuilder.com (Firefly), and GMC (Yukon).

Vanity Score Rankings

Ads based on their ability to balance entertainment and influence on brand perceptions. The ads which most effectively balanced entertainment and marketing starting with best were: IRONMAN, Audi (Godfather), Diet Pepsi Max, Pepsi (Bob's House), Bud Light (Breathe Fire), Pepsi (Justin Timberlake), Budweiser (Team), ETRADE (Banking Baby), and Bridgestone (Firestone). The least effective ads in terms of balancing entertainment and marketing were: GMC Yukon, Sales Genie (Plane), Cars.com (Witch Doctor), and Life Water.

Source: PR Newswire (February 4, 2007)
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3 comments:

  1. drmzzFebruary 4, 2008 at 2:19 PM

    Looks like a majority of people DO get the joke. Thanks for sharing Banjo!

    ReplyDelete
  2. LaRondaFebruary 4, 2008 at 2:46 PM

    Pretty nifty stats! Deaf people tend to be pretty loyal buyers too. Pepsi was thinging ahead!

    ~ LaRonda

    ReplyDelete
  3. DavidFebruary 4, 2008 at 5:21 PM

    Wow that's cool!

    Thanks for sharing with us!

    Deafchip

    ReplyDelete

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